Some details
BlackFridaySale is one of the largest online sale in Europe. Within 24 hours, well-known fashion and electronic brands offered great discounts and special deals. More than 2.4 million people have taken advantage of this chance this year.Axisbits has worked on projects from Black Friday for several years.For this huge e-commerce project, Axisbits has created a landing page and redesigned themes for mobile devices and desktop.
For the back-end, we used PHP/Yii Framework and MySQL with caching to handle the high load during the event. Our team has developed a complex system for advertizing banners and discount system, purchase of goods using Paypal. We used Sphinx for search functionality among a massive amount of products. Axisbits has implemented the import of products and created an application for partners.As a result, for 24 hours, over 500 of the biggest E-commerce companies took part with selected offers and deals.Over 7 million unique visitors generated high user traffic for participating retailers. Conversion rates were up to 15%, shopping basket values of 350€ and a massive increase in sales (average: +300% uplift).
