Some details
The advantage of the platform and its innovativeness is that it gives the advertiser the ability to customize everything, if necessary. Namely, choose placement, set prices (auction), see the display options, etc. Everything to spend the budget as efficiently as possible. The user can buy 1 click or 1 million clicks.
There is a monetization tool for publishers, they can directly sell ads from their site, setting their
terms, conditions and prices.In general, this is an environment that can function not as an aggregator or a broker, but as a full fledged platform.
Pattern
Visual communication is built on the metaphor of the site grid which is then filled with ads.
Website
We have developed a special graphic language for the site that perfectly conveys the strategic direction of the company.