Some details
Problem: The media explosion of recent years has created a sensory and informational overload where everyday the consumer is faced with more data, on his or her interests, than he or she can possibly gather and process without significant time involvement.
Solution: HIPSTO’s aim is to contribute to society by providing a product-service that gathers the very latest informational content
on a topic to mobile apps that are easy to access for the consumer, unburdens the consumer, and keeps the consumer connected and in the loop. HIPSTO delivers a service that provides the consumer transparency, reduces informational asymmetry and returns an informational advantage.