Some details
Gram developed a brand strategy, naming, positioning, design of a series of labels and cardboard packaging for ",Magur", cheese made by Eco Gazda manufacture.
We have created a brand to transmit an atmosphere, mood, and environment where people making cheese work. We emphasized the mystery of highlands with rare herbs, which affects the quality of milk and the taste of cheese particularly.
We took the idea of
sincerity and authenticity for the basis of the brand. The main elements of the design were the images of ordinary people working on the farm: a shepherd, a boy with a cow, a woman with buckets and a dog. Hand-crafted watercolor illustrations emphasize the authenticity of the cheese-making process.See the full case on the website https://gram-branding.com/en_mahur/