Some details
Gaitline is a Norwegian footwear company selling sport shoes to several countries. To boost sales, the company management decided to create an ecommerce website targeting B2B and B2C customer groups from different countries. The store is pretty standard in terms of front-end functionality, but there are a few back-end features that required custom Magento development.
Gaitline is set up as a multistore Magento site: one
Magento installation manages 7 websites targeting customers in different countries. Each site has its own default currency — NOK, AED, DKK, EURO, GBP, SEK and USD. This kind of website structure allows the admin to set up different pricing for products and bill the customer’s credit card with the local currency instead of the default store currency — respectively, no currency conversion is involved.To avoid customer confusion and save the shopper one action (switching between the sites depending on the selected currency), we have installed an IP detector extension that identifies the shopper’s location and automatically redirects him to the respective site. For example, if the customer from Norway wants to buy shoes and lands on Gaitline site, he sees the NOK website, and when he makes a purchase, the order amount is charged in Norwegian krones.