Marketing Campaign Strategy for Car Manufacturer
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and personal responsibilities
AWT Bavaria Ukraine is authorized BMW and MINI importer in Ukraine. My position is Senior Digital Marketing Specialist.
Desired goal
What issue was the provider supposed to deal with?
newage. digital solutions?We',ve hired newage. digital solutions agency to take care of all of our online furtherance activities for BMW, MINI. We knew that newage. applies the deep analysis of user conduct so we wanted to apprehend how to section out the users who have higher purchasing intention and target them in order to push further down the funnel.
What were your objectives for this project?
Successful brand furtherance accompanied by user conduct traction to unite sections with the highest practicable.
Provided solution
What were the reasons for choosing newage. digital solutions?
We were looking for an agency that could apprehend our challenge and the need to analyse the effectiveness of the awareness-based show ad campaigns. For our organisation, it is a non-trivial challenge owing the end conrendering (car purchase) always happens offline.
Please give as much detail as practicable because the work done
The newage. analytics team created a media program, developed and implemented the map of counters to track the desired actions performed by the ad unprotected users. The organisation also took care of the propel, treatment and optimization of our show ad campaigns both for video and banner campaigns.
Were there any dedicated directors or teams that you worked with?
The team we worked with consisted of a media programner, commerce director, account director, programmer, data analyst and head of client services.
Results accomplishd
What results did you accomplish unitedly with newage. digital solutions?
We do not discover any specific numbers, but we can strengthen that the work done by the newage. agency exceeded our expectations and introduced us to the new way of hearers analysis and sectionation.
How do you rate the interaction and interaction with newage. digital solutions?
The newage. team was able to maintain the uniform interaction with our professionals proving to be nimble and answering. Continues reporting via online forms allowed us to keep track of the campaign',s progress and stay on top of our goals.
What precisely do you attend to be the key specialty of newage. digital solutions?
They understood our challenges and came up with the best practicable solutions while being proactive and pellucid. They deserved our confide and trust.
What should be done better, if there are any desired betterments?
Always has something for better especially in digital age when new tools and technologies appears so fast but newage. doing all best to be in leading line with all latest trends and technologies.
