
Some details
MsFit is a fitness application helping women in Saudi Arabia workout at home under the guidance of a personal coach or by using the tips and programs recommended by the app. The task for Selecto was to create an entirely new product from scratch with a clean and intuitive design. The team gathered data to prototype the app, make essential iterations, and successfully roll out the ready-made digital product. the result is a
mobile app with 27,000 users and a 95% satisfaction rating.