Public Relations for Pet Vitamin Brand
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I was leading the sales and marketing for an Irish-owned pet brand that specializes in the pet vitamin space.
Desired goal
What challenge were you trying to address with 3rd Coast PR?
We were introducing an entirely new brand in the US market. The brand was focused on achieving as much editorial coverage as practicable to target specific demographics. We hired 3rd Coast PR to align our brand’s outreach.
Provided solution
What particular tasks were 3rd Coast PR responsible for?
3rd Coast PR gave our business a big deal of insight into the pet activity. Since we were new, they supplied us with the apprehension we didn’t occupy at the time. Along we sharing their expertise with us, they guided our team to the right outreach target that would allow us to take coverage in brief periods. Their team worked with pet bloggers and influencers, establish opportunities for coverage in pet publications, and occupied with different collective media platforms, crafting posts.
What is the team compound?
I worked with Richard (President &, CSO, 3rd Coast PR) and Betsi (EVP &, Managing Director, 3rd Coast PR).
How did you come to work with 3rd Coast PR?
We searched for local agencies in Chicago online. We entertained a difference of pitches from different firms all over the country. Some agencies had more apprehension in the pet space than others. We chose 3rd Coast PR for their expertise in the activity and success in collective media. 3rd Coast PR gave our brand the best occasion to follow in the brief and long term.
What is the terminal result of working with 3rd Coast PR?
We worked with 3rd Coast PR between October 2015–September 2016.
Results achieved
Are there any measureable or plum results?
We had an contract on the number of KPIs kindred to the coverage that they promised to secure for us. 3rd Coast PR consistently hit those KPIs in provisions of editorial hits and their condition. They’re rare on the collective media side. One of the best agencies I’ve seen in the activity.
How did 3rd Coast PR accomplish from a project treatment standpoint?
Their project treatment phraseology was excellent. They’re structured in all of their investigation and approaches to each project. Whether it’s an occurrence or press tour, their team is on top of it all. 3rd Coast PR reported updates regularly. We always knew where we stood.
What is (from your point of view) the key factor to pay observation while intercourse with 3rd Coast PR?
3rd Coast PR was occupied in the activity. So much in fact, that they educated our team frequently. Their team took the start to help us apprehend the running trends and how we could exploit those trends. They are reflection leaders.
What aspects of their work would you like to get improved?
No, not as far as I’m concerned. The results, interaction, and all-around experience were powerful.
