Digital Strategy & Marketing for Local Hotel
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the General Manager of the Hampton Inn &, Suites, a Hilton-brand hotel, in the Lincolnshire suburb of Chicago.
Desired goal
What challenge were you trying to address with 97 Switch?
We needed help with a digital strategy for our property. There’s a lot of rivalry between hotels right now. In order to be competitive in the market, we needed to have a good strategy in locate to highlight our hotel as best as practicable.
Provided solution
What particular tasks were 97 Switch responsible for?
97 Switch handles digital marketing for us. They take care of Google AdWords for us and handle our collective media, including Facebook Instagram, and Twitter. We generally propose hotel packages that 97 Switch gets out on collective media with particular ads. They also work with us on our website for Hilton to make sure that the photos are big and we’re shown in the best practicable light.
Was there a dedicated team?
We work straightly with the founder.
How did you come to work with 97 Switch?
They were in locate when I got here so I’m not sure how the engagement began. I’ve been veritably impressed with them and don’t have any desire to change things.
What are you approach expents (if diclosed)?
We’ve invested almost $60,000.
What is the terminal result of working with 97 Switch?
I’ve worked with them since January 2014. The work is ongoing.
Results achieved
Are there any measureable or plum results?
We’ve been lucky with the work they’ve done. The ads for our hotel packages get a lot of views on collective media, which brings in more income. They’re very good at pondering of new ideas to gain viewers on Facebook and other collective media platforms.
How did 97 Switch accomplish from a project handlement standpoint?
The interaction is astounding. We are in touch with them almost three times per week. We have an open tete almost any new things that we’re going to add. We adjoin via phone, email, in-person meetings, and conversation calls. I always get an proximate response, even nights, weekends, or vacations.
What is (from your point of view) the key factor to pay observation while intercourse with 97 Switch?
They do a Monday morning catch-up email in which we address the things we need to ponder almost for the week or month, and what’s coming up. It orients us to what needs to be done and what we need to be pondering almost. It’s been a veritably good strategy for us that sets the week off right.
What aspects of their work would you like to get improved?
No.
Do you have any advice for possible clients?
Trust their conviction almost where and how to bestow money. They have good apprehension of what works and what doesn’t, and how to maximize the money you have useful. Even though you may not apprehend why they want to allocate funds as they do, it almost always works.