Some details
Gigamon technology allows businesses to get the most out of their various network monitoring solutions.
The problem was that even though Gigamon specializes in helping businesses better direct their network traffic, they were having some trouble directing organic internet traffic to their site. Add to that fact that Gigamon was offering a very tech-heavy solution to a complex set of professional-level problems. The end
result was that reaching qualified leads was going to take more than a ‘cast a wide net’ approach.After taking a long hard look at the problem, we created a multi-pronged strategy designed to get the Gigamon site back in the game, and bring in the kind of site visitors that turn into customers.
We started by analyzing Gigamon’s top competitors to see what they were doing right. We then performed in-depth keyword research and TF-IDF analysis, to identify which terms were being searched, and which other terms were showing up frequently in ranked content. From there we worked with the client to brainstorm valuable, insightful content ideas — the kinds of ideas that would help capture the attention of the right audience. And finally, we dove into off-page link building efforts to build site authority and signal to Google that Gigamon’s pages were relevant and rankable.
In just 7 months, Gigamon saw
- organic traffic increase of 450%
- 42% increase in organic site traffic overall
To top it all off, our strategy of developing compelling and informative content was capturing the kind of visitors who want to take the next steps. And as such, we were turning organic traffic into actual revenue.
