Some details
Master Flo needed a unique and interactive way to showcase their Choke Valves at their Subsea Tieback and Offshore Technology Conference exhibits.
Abstract created a robust Augmented Reality experience, designed to educate attendees, engage clients, and create a memorable experience on the show floor that could be leveraged across sales and marketing channels.
Using AR, we overlaid a digital model of the valve
onto a 7 foot, physical version of the actual valve using a separate monitor and camera within the exhibit space, providing an X-Ray-like vision to show clients and attendees a working view of how the valve functions. When viewed from the interactive monitor, informational hotspots were displayed to highlight the key benefits and features of the Choke Valve. The solution was also made available as a standalone, mobile application for use beyond these events. In the mobile app, users are able to touch and rotate the Choke Valve, giving them a holographic 360-degree view.