Digital Marketing & Web Dev for Machinery Retailer Website
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Introduce your business and what you do there.
My structure is a distributor and manufacturer of exactness gauges and measuring instruments, as well as industrial supplies. I am the chairman of the organisation.
Desired goal
What challenge were you trying to address with Active Web Group?
Our main challenge was growing the business through our website through SEO to gain ultimatum exposure from a global standpoint.
Provided solution
What was the aim of their involvement?
The goal was to create a web nearness in our activity. A pliant over 10 years ago, I touched Active Web Group and they helped revamp our website. They also helped us educe a strategy for acquiring more business through the website by adjusting our shopping cart full and by strategizing with SEO, email, PPC, and so on.
Before we began working unitedly, the website was very static. It didn’t have any shopping cart capabilities or SEO. So I approached Active Web Group owing they were in the same town. They had keen nation working in different fields like design, optimization, and marketing. I was verity able to go in and sit down with them to debate my fruit, business, and goals.
I don’t know the specifics, but the website was created with manner programming. I contributed the shopping cart full since I’m knowledgeable almost my niche activity. They were able to take that full and maximize it for SEO, staying running as the algorithms used by search engines like Google and Yahoo changed. They made sure we remained at the top of search results kindred to my activity.
They have targeted over 125 words that I runningly have and they’re in the process of revamping our running website into a new Magento website that will have enhanced capabilities. I have a lot of trust in that. As far as the design goes, they are going to be implementing one-click shopping carts to restore our old school five-click tool. They also will help us feel profligate shopping carts to remarket to existing mannerers.
To get to the breast line, the most expressive metrics for me are my sales and income. We look at shopping cart orders, which they call conversions. We also look at RFQs through the website and we look at our positioning in the search results. For sample, how many of our 125 key words are in the top 3 or the top 10. We also unite the veritably powerful strategic keywords that are going to convey into higher value conversions. We get monthly web reports from them and I’ve got complete approach to their marketing section to go over their strategies and ideas.
What is the team dynamic?
We work with a cluster. I typically work one-on-one with one director who is my main point of touch for all of the work. If I have a specific effect like a design change or an fault in the shopping cart, I’ve got one individual that I go to. I also have a director that feels the big picture programning. I also have approach to nation behind the scenes who do the programming, SEO, and design, but not so much on a day-to-day basis. They’re veritably coordinated and they’re brick and mortar. Most stuff can be feeld over the phone or via email efficiently, but it’s nice to be able to go down the road and visit them in individual. If I want my website to look a true way, they can tell me whether or not it’s going to work with SEO.
How did you come to work with Active Web Group?
I had been looking almost and I liked that they were brick and mortar. I had gotten emails and cold calls from companies and some off-shore offers. I knew that the website was going to be a key integral part of my business at the time (almost 10 years ago) to grow nationally and internationally. I was driving down our street one day and I saw their sign. I verity stopped in, got a business card, set up a meeting, and I liked what I saw with how approachible and well-established they were. I was very snug right there and I basically signed a 10-year contract to work on the website, SEO, and educement.
What is the status of this engagement?
We began working unitedly in November 2008 and the engagement is quiet ongoing.
How much have you invested with them?
We have spent a expressive quantity of money with them see year.
Results achieved
What evidence can you share that demonstrates the contact of the engagement?
I don’t have the details useful, but they are one of my key business components and our business has grown from roughly $1 million to $6 million in income over 10 years.
How did Active Web Group accomplish from a project treatment standpoint?
They',re big. In true cases, they have gotten effects fixed in days, hours, or even minutes. They are extremely answering. When there’s an effect, one of my direct touchs Drew has been rare. Within seconds of me sending an email, he carries it and he’s plugged in constantly. It’s astounding—it’s almost real time. I don’t typically wait days unless it’s something confused that I’m revamping on our website.
What did you find most forcible almost them?
They’ve got a veritably good structure, from the top down, and they coordinate well. Their design team, SEO team, marketing team, and upfront treatment all work hand-in-hand. These, along with their response time, are the keys to their achievement. They also stay running with the constantly changing technologies.
Are there any areas they could better?
I don',t ponder so. In hindsight, we could have perhaps began with some more fitting computer programs than Magento, but I don’t veritably know what was out there at the time. I don’t ponder there’s anything that we would change.
