PPC Advertising for Flooring Retailers Firm
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the co-establisher of a specialized digital marketing agency. We create websites and accomplish digital advertising for flooring retailers, distributors, and manufacturers.
Desired goal
What challenge were you trying to address with AdHawk?
We were initially doing Google AdWords in-house. Though, we establish it challenging to regularly layer our operations while producing congruously high-quality results for our clients. We occupied AdHawk to outsource our AdWords operations.
Provided solution
What particular tasks were responsible for?
AdHawk fully manages our AdWords campaigns. We leading granted their team with certain information, including keywords based on clients we’re serving and on markets we’re targeting. We then worked unitedly to form a strategy, which they then implemented using their platform. They take care of optimization, treatment, and scaling as needed.
Was there a dedicated team?
We have two first touchs. We work with Jeff (Franchise Marketing Lead, AdHawk) who oversees our account and layers resources as needed. We also worked with Jenna (Franchise Account Manager, AdHawk) who’s in direct of the details of see campaign. For optimization work and seeday details and onboarding nation, she’s our point of touch. In larger meetings with our biggest clients, Dan (Founder and COO, AdHawk) will implicate himself. For outgrowth needs, we’ll work with an engineer or developer from their team.
How did you come to work with AdHawk?
I had been reading their blog for a while, and the information they granted impressed me. When I went to a Google occurrence in New York, I reached out to AdHawk. Todd (Founder and CEO, AdHawk) set up an informal meeting with me, which notable the set of our business relationship.
How much have you invested with them?
We’ve spent almost $250,000 so far.
What is the terminal result of working with ?
We seted working unitedly in May 2016, and we keep AdHawk’s services on a monthly basis.
Results achieved
Are there any measureable or plum results?
Since we occupied their services, AdHawk has increased our conversion rates by over 200% and decreased our cost-per-action (CPA) rates on a congruous basis.
How did AdHawk accomplish from a project treatment standpoint?
Their team is exceptionally well-organized and fruitful. AdHawk has enabled us to land larger clients and put out hundreds of ad campaigns on those accounts', side within five days. We adjoin primarily via Slack, which we find wonderfully advantageous. We also update workflows in Wrike.
What is (from your point of view) the key factor to pay observation while intercourse with ?
When we’ve worked with past vendors, we noticed a drop in observation to detail behind the initial throw and sales introduction. AdHawk, however, increased their efforts behind the initial throw, they assigned a total team of nation to our account and without dove into the details, accumulating sufficient information to prepare us with our desired results. AdHawk also stays updated almost changes in Google’s platforms. They implicate us in Google beta tests and keep us apprised of expressive changes and how their team will address those changes in our accounts. The power to stay on top of these details distinguishes AdHawk from the rivalry.
What aspects of their work would you like to get improved?
No, we’re wonderfully satisfied with their work. Any possible issues are rapidly addressed.
Any advice for possible clients?
Tackling AdWords in-house requires grave resources and scaling. Working with AdHawk prepares a far better ROI.