Some details
Forbes Magazine tasked our team with increasing paid and free subscribers in a steadily declining industry. So naturally, our team said ",no problem, we got this",
Strategy:
Develop a broader audience targeting to include a wider age range, income level, and gender. Our creative team then developed custom brand videos targeting each demographic.
We developed middle and top of funnel search campaigns driving
less engaged traffic to our landing pages so that we can add them to our growing retargeting lists.Once our lists were diversified enough in demographic data we served our video ads across YouTube and FB. Each demo received different videos that played off the psychological principle of ',likeness',.
Results
- As a result of our PPC efforts and new initiatives, we have been able to increase subscriptions 69% YoY.
- Not only were we able to increase overall subscriptions, but we were also able to increase the amount of paid subscriptions by 20% YoY as well.
- 2 new advertising channels introduced
- 102% increase in PPC traffic (31% increase in Branded traffic)