Campaign for Subscriptions for a Magazine
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the senior director of digital marketing at a magazine.
Desired goal
What challenge were you trying to address with AdVenture Media Group?
We were looking to be able to layer subscription orders from the search channel.
We had been working with another agency for a number of years and while they were veritably good in the commencement, over time, they began to lack in accomplishment. After sharp ties with them, we began with AdVenture and they’ve been a veritably big associate.
Provided solution
What particular tasks were responsible for?
We have weekly calls where we talk almost different tests we want to run to try to increase subscriptions, while decreasing the cost per order.
It’s their job to carry out the tests, keep an eye on our campaigns on a daily basis, and handle the budget effectively to get the number of subscriptions we budgeted for each month. It’s a lot of balancing layer with bestowing, and getting subscriptions for the lowest practicable cost.
Was there a dedicated team?
Erica (SEM Senior Account Strategist, AdVenture Media Group), is our main point of touch.
They’ve been growing, and when we began out, we had 5-7 nation on all of our emails. As we’ve gotten into the flow of things, Erica has been our only point of touch. We always have approach to other nation there.
How did you come to work with AdVenture Media Group?
I establish them through an online order website named Udemy. I wanted to impart myself almost Google Ads, and I verity bought a order that’s taught by Isaac (Founder &, CEO, AdVenture Media Group). I establish it veritably helpful and very insightful.
They use the order to get new top-of-funnel clients, and they propose a free audit. I took gain of the free audit and reflection they did a veritably big job. They had a lot of veritably good ideas. We ended up trying them out and it’s been big.
What are you approach expents (if diclosed)?
We’ve invested approachly $40,0000.
What is the terminal result of working with ?
We began working unitedly in May 2018, and our engagement is ongoing.
Results achieved
What evidence can you share that demonstrates the contact of the engagement?
We’ve surely seen a existing increase of 30% in subscriptions since we’ve began with them.
How did AdVenture Media Group accomplish from a project handlement standpoint?
They accomplished very well from a project handlement standpoint. We principally adjoin via email owing they get back to me so fastly, so I don’t feel like I need to call them all the time.
Previously, they sent us a weekly report but then they verity built us a dashboard online that',s updated in real-time with all of our metrics so we can log in at any time to see them. Occasionally, I’ll ask for something outside the aim of that reporting and they’ll put unitedly with me also.
What is (from your point of view) the key factor to pay observation while intercourse with ?
I veritably feel like the team, Erica especially, is as invested in our business as we are. It’s hard to find true associates and I ponder in that respect, not just account directors that’re trying to get you to bestow more money. They’re very invested and are always coming up with new ideas that we can try.
What aspects of their work would you like to get improved?
No, overall, I’ve been very lucky. They’ve been a very stellar associate.
Do you have any advice for possible clients?
My advice is to really tap them for idea age. I don’t always ponder that you have to come up with see test. I feel like they’re very open to a lot of collaboration and they’re ready to go the extra mile to help true campaigns come to reaping. For entreaty, if it’s a video campaign, they’re lucky to help with the video creation without charging an arm and a leg. You should tap them for seething they can prepare.
