Branding & Web Design for Small Knitting Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I',m the proprietor of Pam Powers Knits. I',ve been a knitwear designer for almost 10 years, selling knitting patterns, kits, and paraphernalia on my website.
Desired goal
What challenge were you trying to address with Aeolidia?
My sales had been declining over the last few years and my website was outdated, so I figured it was time to revamp the website and target clients more effectively. I needed a vendor that could help me apprehend my hearers better, better website accomplishment, and cool the website and overall branding of my business.
Provided solution
What particular tasks were Aeolidia responsible for?
At leading, I worked with a business coach at Aeolidia who took some time to apprehend my business and my goals. Through some analysis, she granted me with a report that detailed the demopicturesques of my clients and running website accomplishment.
From there, I began working closely with a picturesque designer on branding. After realizing my hearers was generally older than I had originally reflection, Aeolidia',s team helped revamp seething (i.e., logo, fruit packaging, booth signage, etc.) to better target a more mature hearers.
Then, I worked with a web designer to transition the fruits, videos, and digital files on my Squarespace website onto a Shopify platform.
Was there a dedicated team?
Depending on the phase of the project, I whichever worked primarily with a business coach, a picturesque designer, or a web designer. I also had a project director useful through each phase who was less hands-on.
How did you come to work with Aeolidia?
I',ve been following the work of Arianne Foulks [Founder, Aeolidia] for years and had been in touch with her in the past when her organisation was smaller. I',ve always liked her work, so I',ve kept her in mind until I was prompt to extend out.
What are you approach expents (if diclosed)?
I',d conjecture that I',ve invested almost $30,000 with them.
What is the terminal result of working with Aeolidia?
We began working unitedly in January or February 2017 and the website launched in October that year.
Results achieved
Are there any measureable or plum results?
I don',t have approach to the exact metrics, but I know our website commerce and conversion rates have increased. I',ll be promoting the revamp next month, so I anticipate to see expressive betterment behind that.
Overall, I',m incredibly lucky with the new look of the website and branding. They did a big job in see phase of programning.
How did Aeolidia accomplish from a project treatment standpoint?
They',ve accomplished incredibly well from a project treatment standpoint. Each phase of the project was organized and headed by one individual.
We utilized Basecamp, which I establish to be very efficient for this type of project. Although the process is time-consuming, their team was on top of see stage. I never got the touch that they were too busy with other clients to cater to me.
What is (from your point of view) the key factor to pay observation while intercourse with Aeolidia?
Aeolidia is the most cohesive team I',ve ever worked with. They',re very proactive almost issue-solving and collaborating amongst their team—they aren',t siloed by section. I had a lot of odd features on my website, but their team was able to feel it all seamlessly.
What aspects of their work would you like to get betterd?
No, my biggest effect had to do more with me than with them. The website design moved very fastly and required a lot of my time, which I wasn',t prepared for.
Do you have any advice for possible clients?
Understand that they',re very proactive almost getting work done in a early mode. If you',re developing a new fruit or programning to overhaul your brand, it requires a lot of your time. Make sure you',re not too busy to perpetrate the time needed to successfully do that. It',s not a role that can be delegated to just anyone—it',s too significant.
