Some details
We helped Allergan create an educational website for healthcare professionals to understand everything about their products including how to verify their authenticity and administer them to patients.
THE ASK
Allergan needed a way for a single website to educate healthcare professionals on everything related to their products, and be a source for in-clinic physicians to guide their
treatment in realtime.
THE DESIGN OPPORTUNITY
This project was a challenging opportunity to provide a website that could market products and be clinical tool for physicians when administering treatment to patients. This unique mandate for user tasks led us to dive deep into user context and ensure the website design supported all use cases.
DELIVERY
While the Allergan Healthcare Professionals website is just one support channel, it exceeded client expectations in terms of its ability to educate and assist their customers. It remains the “go to” source for product information and in-clinic education.