Some details
Album worked with Finding Freedom (FRDM) to create their brand as a lifestyle glove manufacturer. After analyzing the market, Album helped shorten the name to FRDM. Album also shot a brand video and launched the project on Kickstarter. Album’s successful branding efforts resulted in FRDM’s success on Kickstarter. Once FRDM was fully funded, Album launched an interactive e-commerce website and generated a social media
presence.