About Alley Digital Strategy company in New York, United States
Alley is a team of strategists, researchers, designers, and developers who craft custom digital experiences for publishers, nonprofit institutions, museums, and brands. We provide industry-leading software development, user experience and visual design, d
Sometimes you need an outside perspective. You know best what your organization needs to be successful but you might be looking for help with how to make your ideas a reality. You need to entrust your product to a competent and experienced team one that not only knows the technology cold but also knows your industry cold. Thats where we come in. We bring your vision to life with elegance reliability and measurable success.
Were a distributed team located across the United States Canada and the world. Collectively we form a professional fellowship that excels at audience research user experience visual design information architecture data visualization software engineering development operations and technical training to make your product—and process—run more efficiently.
The true measure of our achievement is the success of our clients who collectively serve more than a billion pageviews per month across news entertainment and policy channels. None of that can happen without high-test technology solutions that underpin websites for organizations like the New York Post The Denver Post and The Brookings Institution. Were proud to say our handiwork provides the structure for the resounding post-launch success of these sites and many others supporting their ongoing growth and helping them to keep up with the Internets pace of change.
Weve been learning growing and evolving since 2010 and as our tools have changed so have we. We have the rigorous technical and consulting experience to candidly tell you why a different solution will work better than the one youre considering or why a simpler and often cheaper way of doing things is advisable. We pride ourselves on staying up to speed with the latest and greatest trends in technology publishing and design. Not only that we never use freelancers—our entire staff consists of experienced full-time employees. We#39;ve found that you get what you pay for.
Should you talk to the account manager the account director or the account executive? The project manager or maybe the project lead? Lets make it easier for you. Every client has a dedicated product owner who is accountable for every aspect of the project. Theyre your go-to for every conceivable question idea and late-night pep talk—youll always know who to reach out to for help.
Open-source Software has grown up and gone professional; WordPress alone powers nearly a third of the web including those billion pageviews we mentioned each month across our client sites. The massive developer communities that support and contribute to open-source software ensure accountability freedom and security in their platforms and we aim to take full advantage of this in every product we build. Still the key to navigating open-source software is good taste. We balance the availability of open-source components with our relentless pursuit of uptime product reliability and future-proof compatibility.
We employ stringent code standards and a mandatory peer-review process before we ship anything even that last-minute request that came in the night before a launch. Our technology partners routinely tell us our code is the cleanest they see. Even after launch our QA team will ensure every update to your site keeps things running smoothly. No need to worry about uptime resilience or customer complaints. Relax—were on the job.
We got people so that means you do too. We dont run our own servers and we only work with hosting solutions analytics providers and other partners who have proven to be wholly reliable. Over the years the folks at WordPress.com VIP and Parse.ly have become our closest collaborators—we make each other better. Were so good at collaborating with their systems to meet project needs that they send us their top clients. Likewise we work closely with our clients to identify the best solutions in hosting analytics and similar adjacent services. And we pass on our referral fees from third parties as cost savings to our clients to ensure that the recommendations we make are always in your best interest.
Our clients are major influencers of public and industry opinion, including The Brookings Institution, People, and the New York Post.