Some details
The Dallas Zoo hired Allyn Media to help manage media following the Dallas City Council turning management of the municipal zoo to the private Dallas Zoo Management, and then hired Allyn Media to stay on and create a communications and marketing campaign and tools to help fund the completion of the $30 million Giants of the Savanna habitat, and finally manage public relations for the 2010 grand opening of the Giants
of the Savanna, and managing the Zoo’s crisis communications.Developing a communications and marketing campaign, including creating the name, look and graphic identity and all printed materials for the campaign. Planning and executing a high-profile grand opening. Creating the concept, design, original art illustration and copywriting. Handling media related to crisis communications, media response, positive message development, spokesperson training, anticipation and countering of opposition arguments, and issues management and related public affairs responsibilities.