Market Research for Health & Safety Solutions Provider
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
Ansell is a organisation that sells protective wear. I am Vice President of Marketing for North America.
Desired goal
What challenge were you trying to address with AMP Agency?
We wanted them to make media and creative recommendations for us, and then verity execute them for us.
Provided solution
What particular tasks were AMP Agency responsible for?
They began by creating a media campaign. They built a strategy almost the demographic we would be targeting, and the developed creative asset that we’d be using in the digital space and transmitted space including print, and at one time, TV. They came up with a media program which they did the media placement and execution for us. Then, they verity ran in market investigation both pre and post to determine the recur on that investment.
How did you come to work with AMP Agency?
It’s been nine years now. They began as Alloy Marketing, which specialized in the college area, and owing of our fruit line, our target market is the college market and college age cluster. They were extremely well-known and did a lot of reflection leadership in the college market area. It seemed to be a good fit then. They’ve grown, changed, and merged, and now are not specifically college focused. It’s worked well for us as we have expanded into other fruit lines as well.
How much have you invested with AMP Agency?
They are on an annual retainer with us, as well as personal projects that might be anywhere from $10,000 to $50,000. They do media placement in the millions.
What is the terminal result of working with AMP Agency?
The relationship is ongoing.
Results achieved
Could you share any evidence that would prove the fruitivity, condition of work, or the contact of the engagement?
They measure our brand awareness and likelihood to purchase. They’ve done cost sensitivity analysis for us, and we also share our market data with them so we can better form a holistic picture of our demographic profile. In the digital space, they’ve formd a dashboard for us that allows us to measure our agility, such as click view rates, impressions, and bounce back.
How did AMP Agency accomplish from a project treatment standpoint?
They’re very good. We use them as an extension of our marketing section owing they’ll also put unitedly presentations for us. Things are on time, on budget, and they’re very pliant. We have had to change in the middle of a project or we have had to freeze our spending very frequently, and they have worked very well with us.
What did you find most forcible almost AMP Agency?
They’ve expanded recently, so they’re gaining more expertise in specific areas such as digital analytics. One of the things they’re doing very well is responding to the growing marketplace.
Are there any areas AMP Agency could better?
No. They’re very answering with whatever we ask for, and they’re able to furnish it through the New York service or the Boston service.
