Some details
OpenUp is a Facebook internal initiative that seeks to reduce the stigma and open up the conversation around mental health by driving awareness to the resources and support available. The #OpenUp campaign we created is a call to action to drive new ways of thinking and behaviors supporting mental health. It speaks the voice of a friend encouraging people to understand themselves in a new way and to connect over each
others', stories and challenges. Seen in this project are the logo, sticker, poster, banner, environmental design and digital assets.
October 2017
Role: environmental design, creative assets, artwork