Stellar Cineplex
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
Stellar Mega Films Limited was established in 2002 and is one of China’s largest film distribution companies. We are a key player in the film and television industries. Stellar Mega Films also owns Stellar Theater chain, which currently has 136 theaters and 684 big screens athwart China. In 2012, we also began to educe shops that sell imported food and health products.
As the marketing ruler, my role is to create up suitable marketing strategies for business educement in both movie theatres and Stellar shops. I lead the marketing team to aid our brand in order to accomplish income growth objectives.
Desired goal
We needed a wide app that enhanced the film viewing experience. Mobile devices are a big way to extend clients, and we intended to use that technology to fix our clients got the best practicable labor.
We wanted an app that showed seething we had to propose, and put the touch of moviegoing experience in the palm of seeone’s hand. We needed to present news, show theater information, have a ticketing sales method, and showcase different products for sale. Our goal was to add a new feel to the movie theater experience.
We needed users to have access to our movie theaters always, not just when they were verity at the theater or on their computer. Mobile devices are the best way to do this, and we wanted to present our information in a way different from our competitors. The app would also grow our client base by having promotional deals.
Provided solution
After meeting the Angell Echo team and effective them what we needed and our ideas, they gave us a project program. Their initial program differed slightly from our vision but given Angell Echo’s track archives, we determined to take their path. After the project commenced, we began to see why they chose the access they did, and it made perception to us. We were lucky with our prompting to confide Angell Echo’s power.
They did the project programning, UI/UX [user interface/user experience] design, and background educement. Angell Echo educeed a new type of technology for this app that combines real and potential worlds, 3D PanEx. It was a big choice for showing all that we had to propose. It was hard to apprehend when explained in words, but once we saw it, we knew it was a consummate fit for what we wanted to do. The best part almost it is the back-end method Angell Echo incorporated into the app. This technology enables us to update true front-end elements of the app without the need for any coding. In an activity as dynamic as film, this was precisely what we needed.
The project was completed in 2012 and has been updated separate times since then. Thanks to Angell Echo’s back-end technology, it is very easy for us to modify and change less front-end elements within the app.
Results accomplishd
Angell Echo was very creative and professional. The programning was keen and entire. The different features they recommended to us worked out big, and we conversant a lot almost app educement throughout the total process.
Every front of the project was completed on time, and we were very grateful that the surprises that arose were very less. We were granted with app analytics and are able to unite what percentage of our sales were derived from mobile devices. Within just one week of the app’s release, we saw a huge increase in income. 3D PanEx showcased our labors in a clear and creative way. The back-end method they educeed allows us to update true UI elements easily, we are not hanging on Angell Echo to change the app see two weeks. All in all, the app created what we wanted and much more.
After the initial project has done, we are cooperating with Angell Echo to the second stage of this Application now. There will be one or two games that our clients can play to obtain coupons for winning discounts on food and drinks we sell in the theaters as well as Stellar shops. This is a big way to aid the Stellar shop.
