Some details
OPPORTUNITY
Artisan Rug Gallery has been in business for more than 25 years. Starting with a showroom in Crested Butte, they expanded to a new Denver location in the heart of the RiNo Arts District in 2017. The company partnered with Design Wright Studios, a luxury furniture showroom, to open a soaring, loft-like space where they carry thousands of rugs crafted around the
world.APPROACH
- In-depth market research to uncover key demographics and sales trends
- Segmented messaging to communicate unique value of company vs. competition
- Design and development of key marketing collateral
- Media relations and management to local press
- Advertising management and media buy consulting for all local/regional publications
- Social media strategy and management for Instagram, Facebook and Houzz
- Design, development and production of bi-monthly newsletter
- Graphic design—advertising, direct mail, invitations and social graphics
- Sales promotion campaigns to generate traffic for design showroom
- Production of showroom events
- Establishment of key strategic partnerships
RESULTS
- 550+ new Instagram followers, 6.5k+ engagement
- 140%+ increase in Instagram followers, 280%+ increase in Instagram engagement
- 12.52% increase in total website sessions from 2017
- 378.6% increase in referral sessions from social media (Houzz, Facebook, IG Stories, IG Stories)
- Landed 2019 multiple product placements in local publications
- Produced successful 1-year anniversary event, plus multiple smaller events with strategic partners
