Some details
OPPORTUNITY
Aztec Carpet &, Rug hired Annabel Media to launch a new, creatively engaging website, create mailing lists and distribute its first newsletter, as well as a full rebrand including a new logo, messaging and website content. Since the company had a well-built clientele and an outstanding reputation in the A&,D community, Annabel was tasked with delivering a plan to connect with its
current client base, while marketing to untapped markets in the Denver metro area.APPROACH
- Create a new, customized website with SEO-driven content
- Conduct keyword research relevant to Aztec’s trade and demographics
- Maintain market share, increase visibility, and capture the attention of key industry players and potential customers
- Capture key search engine traffic
- Create editorial calendars for newsletter, along with creating one fully written and distributed newsletter
- Targeted Partnership Outreach to key industry players—AIA, ASID, IIDA, HBA, NKBA, Women in Design, etc.—to expand brand reach to a wider audience not already familiar with Aztec
- Conducted a communication’s audit to identify Aztec’s target market, who their customer is, social strategy, and discover missed markets
RESULTS
- Successfully launched fully redesigned website
- Business development efforts resulted in new relationships and potential sales
- Maintained and expanded client base
- Set foundation for long-term marketing success
