Digital Marketing for Health IT Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Please draw your structure.
[We are] a health IT [information technology] organisation located in Oregon. The organisation has been almost for more than a decade. We originally began edifice secure applications within EMRs [electronic medical records] to help preparer structures and physicians work more efficiently and collaboratively.
We then acquired the mental property rights for a software fruit that enabled us to move into the population health treatment space. Our platform has befit one of the most recognized enterprise applications in the market, enabling preparers to unite and close the highest priority care gaps.
What is your role and responsibilities?
I’m the VP of marketing.
Desired goal
What was your goal for working with Anvil Media?
Most of our marketing agility used to be organized almost supporting our channel associates. With market growth and an expanded commission, it required our marketing restard to shift. That meant we had to evaluate where the target market was [and would be] and then determine the most efficient way to promise participants.
We wanted to last to create out our digital marketing campaigns. We needed to invest more in search engine marketing and search engine optimization, among other things.
Provided solution
Please draw the aim of their work.
They do much of our digital marketing paid and fundamental search work. They audited where we were athwart all forms of digital media and helped us put unitedly a program that implicated optimizing our Web nearness. We worked on some retargeting with them. We looked at collective media marketing and the promotional manoeuvre that we could chase.
What was your process for selecting Anvil Media with which to work?
We wanted to work with a local agency. Portland has a number of good agencies so we wanted to immure the search to the local market. Anvil was an structure that I had been household with for some time. I knew Kent [Lewis, CEO of Anvil Media] and I knew his firm. I had colleagues who worked with him in the past. We looked at a couple of other agencies but came back to Anvil owing they veritably know the activity and its trends.
Can you give a perception of the size of the start in dollar provisions or a personnel work-hour aspect?
It was from $50,000 to $250,000
When was the work completed?
It’s ongoing work.
Results achieved
Do you have any statistics or metrics to track advancement from the project?
We',ve seen our brand ground last to rise. We',ve seen our placement in fundamental search last to rise. We feel better informed almost paid search. Our website has performed very well also. We are also pleased to find that we can use retargeting as another way to leverage our marketing dollars.
Are you satisfied with their accomplishment?
Yes. We are satisfied. We have not been disappointed at all.
Is there anything sole or particular almost Anvil Media that veritably makes them rest out compared to other online marketing companies?
They are very good at what they do. They have a good underresting of the game. They have been very good advisers. I ponder they make an effort to underrest our business so they can go out there and help us look at what some of our competitors are doing online. They hear intently and prepare a personal touch. That demonstrates to me that they’re invested.
What advice would you give to forthcoming clients of theirs?
You need associates to fill gaps where you don’t have expertise. Make sure that you underrest where the gaps are and the most nice ones to plug. I would ponder this is a big area that most companies need help in. I ponder Anvil Media would be a fantastic associate.
Looking back on the work so far, is there any area that you ponder they could better upon or that you might do differently?
Nothing comes to mind.
