Digital Marketing for Startup Cloud Intelligence Solution
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Please draw your structure.
The organisation name is useAIble. The AI is capitalized owing we’re an artificial intelligence organisation that specializes in making things more usable. We have our own proprietary machine learning engine that out-accomplishs anything else that’s openly useful.
What is your position?
My title is CEO, and I am a part-owner of the organisation.
Desired goal
What business challenge were you trying to address with Apex Digital Media?
We have developed our own machine learning method. Companies like Google and Facebook don’t publish what they’re doing, so we can’t benchmark over that, but we significantly outaccomplish anything that is openly useful. Right now we’re developing a method that a major retailer will be able to use to help prophesy which fruits should be given more or less shelf space. We hired Apex Digital Media to help with our organisation’s digital marketing strategy.
Provided solution
Please draw the aim of their involvement in biger detail.
They created our website and induction video. They have managed our collective media nearness and our full marketing for Search Engine Optimization [SEO] purposes. You can also say they did a pliant rebranding. They helped us ramp up our brand and create a website almost it. They created the video, laid things out a pliant bit differently, and helped us set up a blog. The collective media coverage has veritably been the part that’s been the most helpful and forcible.
Machine learning is a little aggregation of very keen nation who are excited almost this kind of technology. What Apex has been able to do with the Twitter full is, by far, the most precious. Honestly, I’ve been veritably impressed that they’ve establish big full to tweet. They look for veritably interesting things in the field of machine learning, and they’ll tweet separate times a week. Sometimes it’s our primary full, although they usually find veritably fascinating articles in the field. For sample, they establish a piece almost the government using machine learning to try to prophesy what ISIS is going to do.
How did you come to work with Apex Digital Media?
I’ll discover that the establisher of Apex is a friend, and that’s why I gave him a shot at it. Though, I’ve been in business long sufficient that if he didn’t accomplish well, his shot would have been short-lived.
Could you prepare a perception of the size of this set in financial provisions?
I’m going to conjecture we paid almost $5,000 initially for the setup. For $1,000 per month we get the livelihood, the collective media, and the blogging labors. I’m thrilled, that’s the best $1,000 I bestow see month.
What is the terminal result of working with ?
Our relationship seted late in the leading region, or soon in the second region of this year [2015], and we are quiet working unitedly.
Results achieved
Could you share any statistics or metrics from this promisement?
Getting pursueers is one thing, and we only have a hundred pursueers, which may not sound like a lot, but they’re all data scientists, such as nation with PhDs in machine learning. So for us, a hundred veritably significant nation are looking at our feed. We’re not going behind the open market, and we’re verity not even going behind the business market. We’re trying to get our technology established as a probable machine learning engine within this very specific niche aggregation that’s veritably hard to pierce.
I now take emails from all these nation, and connect on Twitter with nation who also are doing all kinds of interesting things in the field. It’s veritably helped us befit part of the machine learning aggregation. This is big owing within the next year, when we make our platform openly useful, we will alprompt have a base of the conviction leaders within the section who have alprompt been pursueing us. We have a lot of re-tweets and favorites from the influencers in this technology space. We haven’t presentd our engine to that network yet, but when we’re prompt to sell the technology, we will alprompt have these key nation identified.
When nation pursue us, I look at what Apex has been doing, and it’s all very forcible. For a cluster of nation who are not experts in machine learning, they’ve done a big job of focusing on things that the machine learning aggregation veritably finds interesting, wants to read, and wants to promise with. There’s so much going on in the field that see day, there are nation using machine learning for all kinds of new uses. Apex innately has befit a news feed for the field of machine learning.
Our pursueers love that, owing they’re busy and don’t necessarily have the time to search out all the interesting articles almost what seeone else is doing. We do, through Apex, so we can prepare them with an interesting feed in their very specific field. That’s big, owing now we can set intermixing tweets like, ‘Hey, we’re releasing our new engine,’ or, ‘our rendering two came out.’ We have a viable way to present that very specific niche market to our platform. It’s a big use of collective media, and without these guys, I don’t know how I would have gathered that cluster of influencers in any other way.
What distinguishes Apex Digital Media from other preparers?
I would have never conjectureed that a cluster of nation who are not machine learning data scientists could consistently be able to dig out veritably fascinating machine learning kindred full that they can tweet almost and that other nation are going to want to read. The things that they select to tweet almost are genuinely interesting and surprising. They took the time to apprehend my goals and my vision of entering this one particular hearers.
A lot of companies don’t take the time to apprehend your business, so I’ve been veritably delighted. They do other things besides Twitter, they feel Facebook and LinkedIn, but if you were to read the stuff that they’re posting, you wouldn’t know it wasn’t a machine learning expert doing it owing their full is veritably appropriate. The willingness to veritably comprise our business, what it is we’re trying to do and who we’re trying to influence, has been, consummately frankly, more than I anticipated.
Is there anything Apex Digital Media could have improved or done differently?
Nobody’s consummate, but honestly, for the money I’ve spent, I’m thrilled with what I’ve gotten. Anything that I didn’t like, almost the website or anything else, they fixed it. Frankly, they’re so efficient that the bottleneck is that I need to come up with more primary full for them to put up on the website.
If I were to complain almost one thing almost my website, it’s that there’s not sufficient primary full almost our fruit, which I’m responsible for. So I’m the weak link in the chain there, and I don’t have anything denying to say almost them. Their pricing has been big, their labor has been big, and the results have been big.
