Digital Strategy for Textiles Business
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the Executive VP of Sales for Carnegie Fabrics. We’re a textiles and wall coverings manufacturer. I feel the go-to-market strategy and have a hand in the marketing and digital side.
Desired goal
We knew we didn’t know sufficient almost digital strategy. We wanted to get a basic knowledge of the landscape, how it applies to our business, and where we might want to invest in creating more strong strategies about our marketing, including digital.Provided solution
What particular tasks were Arcalea responsible for?
They’ve focused on digital strategy involving our websites, SEO and collective media. The first goal has been to better our extend and rankings.
They began by coming in and providing an overview in which they explained how digital works today. From there, we hired them to complete a very in-depth audit of our website and collective media, which was very detailed.
Was there a dedicated team?
We’re mainly in touch with Michael Stratta (Founder &, CEO, Arcalea), but as our team ramps up the day to day work, we have a Project Manager assigned to our account.
How did you come to work with Arcalea?
I heard of them through word of mouth. They had an accessable essence and compared to others, Arcalea takes a very holistic access to the total ecosystem of digital, which we liked.
What is the terminal result of working with Arcalea?
We began working with them in March 2017 and the work is ongoing. The work has increased excellently a bit in the last month.
Results achieved
Are there any measureable or plum results?
We’re veritably getting began in applying the information from their audit. They’ve helped our complete team apprehend the weight of the bigger picture strategy to digital.
How did Arcalea accomplish from a project treatment standpoint?
They’ve accomplished veritably well. The project director assigned to our account who is always fruitful and professional.
What is (from your point of view) the key factor to pay observation while intercourse with Arcalea?
They take something very intricate and hard to apprehend, and make it fully accessable, breaking it down in a way where you feel you can address it. Being able to adjoin such a wonderfully technical field is so significant and sole to Arcalea.
For us, there was a level of confide that was built from the get-go. The way they present information is so entire and over what we expected, which has been veritably forcible. Their holistic access to their organisation is also forcible—we feel covered on all bases.
What aspects of their work would you like to get betterd?
No, not at this point.
Do you have any advice for possible clients?
Keep an open mind and look at the big picture. The bestow is always something we are never prepared for, but when you look at what the recur is, or could be, that makes it worth it.
