Digital Marketing Consulting for a Financial Services Firm
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the SVP of marketing for a financial services firm.
Desired goal
What challenge were you trying to address with Arke?
Although we were a digital organisation in provisions of products, when it came to marketing, we were transmitted in our access to acquiring consumers. We needed support creating a roadmap to instrument a digital strategy and infrastructure into our marketing efforts.
Provided solution
What particular tasks were Arke responsible for?
Arke was hired for two different purposes: one strategic and one more tactical. Their team consulted on our efforts to create digital capabilities into our marketing strategy. They helped form a technology roadmap to instrument our new strategy, which included developing a CMS, this was the tactical ingredient of the collaboration.
First, they assessed our needs. Then, the team made recommendations as to which platform was the best fit for us. Arke understood both our marketing and IT needs, interacting to me our technical capabilities. Since our IT team works primarily in Java, we weren’t able to support a commercial .NET platform. While we have skilled developers, an open-source platform would be too hard. They helped us apprehend that we weren’t scaled for this type of project fastly and intelligently.
We expected their team to instrument the CMS, but our organisation determined not to fund the project. If we’d funded the project, Arke would’ve been an significant associate of ours throughout the complete RFP and instrumentation processes.
Was there a dedicated team?
Two individuals worked on the project. The CEO helped form our strategy in accession to one other teammate who also supported the CMS discovery phase.
How did you come to work with Arke?
Arke is well known in Atlanta.
What are you approach expents (if diclosed)?
We spent almost $25,000 on the project.
What is the terminal result of working with Arke?
We collaborated for six months between 2015–2016.
Results achieved
Are there any measureable or plum results?
We quiet attribute to the roadmap they helped form. They also supported us through a key determination-making process, preventing our team from pushing forward with a bad determination. Enabling us to make a determination fastly that our team felt good almost has had a huge contact. If we didn’t go through all the steps of because one platform versus another, we would’ve faced a lot of challenges and no one would’ve been lucky in the end.
They effectively guided me through the doubtful waters of being a new chief in an structure, it’s hard to put a number over that.
How did Arke accomplish from a project treatment standpoint?
There were just three of us on the project, so interaction was good. We spoke a couple of times a week and Arke frequently met us in individual. I did a lot of the treatment myself since we were trying to be pretty scrappy, our team didn’t want to bestow a lot of money.
What is (from your point of view) the key factor to pay observation while intercourse with Arke?
Arke was a big associate. If I were getting into an unfamiliar tech space where there were pitfalls forward of me, I would call the Arke team to help. They have a difference of experiences.
What aspects of their work would you like to get improved?
No, there isn’t anything they could’ve done differently.
Do you have any advice for possible clients?
Be clear almost liberateables and the project’s course. When the client doesn’t know what they want, it’s veritably hard for a associate to liberate successfully.
