Some details
For this project, Asen was tasked with creating a billboard for Knoxville personal injury attorney, G. Turner Howard III. Blocks of text and crowded imagery aren’t typically effective on billboards, so we decided to create something simple, yet memorable. Our creative team tested various colors, fonts, and layouts before sending the final design to G3 for approval. The end result incorporated large, dark text, generous
whitespace, and a simple one-word header in order to produce a strong ROI. The logo, headshot, and stars were also used as they are key elements in an integrated brand campaign. This billboard received a lot of response and helped generate a spike in both leads and sales for G3.