Some details
Logo / Brand / Website
https://iowaschoolofbeauty.com/
Iowa School of Beauty
Iowa School of Beauty was established almost a century ago (1923) and has been family-owned &, operated by the Oswalds since 1973. Their goal is to prepare students for a career they will love, help
them grow personally and professionally, and at a fair cost.The new logo is stately and contemporary—resembling high fashion magazine typography with the use of Bodoni. Iowa School of Beauty often goes by its acronym ISB, therefore, the primary logo also needed to have the full name iterated.
The website is vivid, colorful, and fun with large serif headings (Playfair Display) in contrast with condensed uppercase subheadings (Oswald) and sans-serif body copy (Muli).