Some details
INTEREST BUILDING EVENT TO INCREASE BRAND AWARENESS AND BUILD CUSTOMER DATABASE
We gained buzz and brand presence in a key market, by promotionally leveraging the US Open ticketing relationship. By reaping the benfits of trained actors, we were able to drive home the brand message and benefits while collecting nearly 10,000 high-value email address on-site. Winning consumers’ names were put on US open video boards,
adding that celebrity spin that comes with front row.