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Barker &, Christol helped Habitat for Humanity with their social media marketing tactics, primarily on Facebook and Instagram. Habitat for Humanity wanted to increase engagement with specific demographics, and Barker &, Christol used age-specific language and contemporary graphics to speak to their audiences. As a result, Habitat for Humanity’s social media pages earned 500,000 new quality impressions, 130 new organic
page likes, and a noticeable uptick in traffic.