Some details
This fully integrated print and digital campaign was aimed at General Practitioners. The AOA wanted to help them get all of their patients up-to-date on their immunizations. This campaign was a wild success, as they say a 50% higher engagement rate in their immunization campaign! From print ads, direct mail and magazine inserts to branded bandaids and banner ads stuck onto content like an askew bandage, this attention-getting
campaign was as fun to create as it was to engage with.
See the entire campaign here:
http://www.batesmeron.com/portfolio-view/aoa-protect-bandage-campaign/