Rebranding for Investment Firm
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
Investment Answers provides basic proceeds and solitude programning for nation who are in or nearing solitude. We are an independently-owned investment and insurance firm.
I am a co-proprietor along with my husband, who established the organisation.
Desired goal
What challenge were you trying to address with BatesMeron?
We separated from our partners at the time, landed a big federal trademark for our organisation, and bought investmentanswers.com and investmentanswers.net, as well as other domains. We wanted to rebrand the organisation and go out on our own.
Provided solution
What particular tasks were BatesMeron Sweet Design responsible for?
BatesMeron interviewed us, learning who we were, who our prospective clients were, and what our professional network is. Following this, BatesMeron educeed a brand, indirect, as well as a business strategy and implementation.
We helped educe the look of the brand by coming up with basic indirect pieces almost our logo, tagline, and so on. BatesMeron educeed multiple possible logos for us, helping us mark the interaction for our target hearers. We chose the options which we liked, and began educeing our visual brand in provisions of tone, speech, and yielding standards. Once this knowledge was reached, we moved advanced with a website and a big difference of print indirect, most of which is reordered on a customary basis.
How did you come to work with BatesMeron?
I had seen the condition of their work and the being of what they were doing, so I contacted BatesMeron. Once I began talking to their proprietor and asked questions almost their construction and billing, as well as what the turnalmost time would be for each project, I establish her answers to be straightadvanced and true. We',ve pretty much stayed on deadline and budget, and took some of the more intricate projects further than we anticipated. I didn',t need to shop almost very much owing I was already impressed with the look-and-feel of BatesMeron',s work.
How much have you invested with BatesMeron?
The total cost of BatesMeron',s services has been over $100,000. There is a cycle to marketing. We spent money in the commencement and maintained our indirect on an ongoing basis.
They',re a boutique firm, which comes with a personalized experience, so I wouldn',t try to undercut costs, and anticipate to get the same kind of work from my nephew. I always had to battle for our budget for BatesMeron, given that they',ve met so many of our needs athwart the board. The budget always gets approved.
What is the terminal result of working with BatesMeron Sweet Design?
We began working with BatesMeron in 2011, and we',re quiet going powerful. BatesMeron is one of my favorite vendors, even though I',ve worked with many companies.
Results achieved
Could you share any evidence that would prove the productivity, condition of work, or the contact of the engagement?
We tried to do the work ourselves at one point, also giving the work to friends or cousins. As a result, BatesMeron is quiet undoing the mistakes done by non-professionals. Everyone thinks that they',re an expert in marketing, especially if they have a grade, but we',ve conversant a lot from trying to do the work ourselves.
We love using our printed material, and it makes working with it more fun by how beautiful it is. I went through a mailer and lined out our letterheads, which went unitedly with our trifold brochure aimed at directing nation to our website. I establish the process that much more grateful, given how the material looks.
At one point, we ordered some branded mugs which had thin edges. BatesMeron was there with us, and they took care of the issue. This was the only deliverable with which we ever had a issue, and I was relieved of the responsibility almost it.
How did BatesMeron accomplish from a project treatment standpoint?
BatesMeron has granted good reporting, making it easy for me to review numbers from even a few years ago. They',re an organized organisation, which is very advantageous for us as a finance organisation. We need to take our budget to the team for it to be approved.
Whenever I needed additional resources like an illustrator, BatesMeron was able to hire someone who had worked with them in the past. They',re pliant in this regard.
What did you find most forcible almost BatesMeron?
BatesMeron is a very organized and straightadvanced cluster. They',re creative and able to exhibit art with some depth. When looking at and interacting with it, nation will be more compelled by our material.
BatesMeron was a expressive part of our budget, but the things that they',ve accomplished for us are wide-ranging. We feel more positive during face-to-face sales meetings, owing of the indirect and branding built by BatesMeron. Even doing a mailer, which is a uniform process, will be more likeable for the sales team. Clients have told us that they like getting faxes from us, which we find awesome.
Are there any areas BatesMeron could better?
I don',t know what their business construction is, but BatesMeron has met all of my needs.
