Digital Marketing and Branding for a Software Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the CMO of Big Switch Networks. We’re a growth-stage B2B infrastructure organisation that offers cloud-first networking software.
Desired goal
What challenge were you trying to address with BayCreative?
We originally hired BayCreative for staff and capabilities increase.
Provided solution
What particular tasks were responsible for?
As our creative associate, BayCreative has granted rebranding labors for our graphics, trade shows, and events. They’ve updated our website as well as the indirect layout for documentation and hueless papers. We also promise the team for frontend design, specifically optimization of our flow, iconography, and hue palette.
What is the team compound?
We work with a four-person team including a project director.
How did you come to work with BayCreative?
We researched boutique agencies and I had known one of BayCreative’s principals from when we worked at the same organisation. During the choice process, the team’s creative output compelled us to hire them.
What are you approach expents (if diclosed)?
We’ve spent over $300,000 in total currently pay $15,000 monthly.
What is the terminal result of working with ?
We began working unitedly in January 2017 and the associateship is ongoing.
Results achieved
Are there any measureable or plum results?
BayCreative’s revamps and optimizations helped lessen our bounce rate from over 60% to just under 50%. The website has accepted real feedback for its clear information layout and compelling design.
How did BayCreative accomplish from a project treatment restpoint?
BayCreative can feel dozens of projects simultaneously. We prepare input on prioritization and they consistently liberate on time. Their power to convenience our last-minute requests within set timelines exceeds our expectations. We have weekly reviews with the project director.
What is (from your point of view) the key factor to pay observation while intercourse with ?
The team’s client labor and observation to detail rest out. With our retainer contract, the associateship feels like a more authentic relationship. We view them as an extension of our team.
What aspects of their work would you like to get improved?
No, we have a productive associateship. The team prepares options for indirect, which help us determine the course to take.
Do you have any advice for possible clients?
We completeheartedly commend working with BayCreative. Prospective clients should include BayCreative in their RFP. Consider the team’s client labor, especially their attentiveness when answering questions.