PR for Natural Resources Firm
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Please draw your structure.
We',re a Houston-based oil technology and origination organisation. We have slightly less 50 employees, and we',re a publicly traded organisation. We work with choice ways to regain residual oil from oil wells that others attend depleted.
What is your position?
I am the CTO.
Desired goal
What business challenge were you trying to address with BIGfish Communications?
We hired them primarily to get the story out almost what we do.
Provided solution
Please draw the aim of their involvement in detail.
We wanted to do seething from brand the organisation, starting from a name, and getting a logo, a website, and then get the story out to the globe. We',ve done pliant in collective media. In the commencement, our first clients were oil producers, from pliant independents to the major companies. We focused on getting our interaction out in more transmitted ways, such as press releases and transmitted media stories.
How did you come to work with BIGfish Communications?
I',m a scientist by training, so I had very pliant exposure to PR companies. I began with online searches, and then I talked to contacts I had from my antecedent work. I asked them almost the access they take, the firms they use, and who they commend. I generated a list of almost 25, and then narrowed it down to 10.
I did individualal calls with almost half a dozen firms, and then our CEO and I went out and viwebsited three in individual. We liked the creative eye we saw when we went to the offices of BIGfish. At that time, we were a pliant organisation, and they were a pliant firm, so we reflection they would be very answering to us, as well a creative. It',s worked out big for us.
Could you prepare a perception of the size of this start in financial provisions?
The cost has probably averaged $8,000 to $10,000 a month.
What is the terminal result of working with ?
We began working with them in March 2011, and we',ve had them continuously through that time.
Results achieved
Could you share any statistics or metrics from this engagement?
David [Gerzof Richard, founder and chairman of BIGfish Communications] and his team have been fantastic. They',ve been creative for us, and they',re surely connected. They',re intelligent and answering. They know what they',re doing, and they get the story out for us.
In May, we had debateed the two or three key stories that we wanted to get out there, and get them in mainstream media. We worked unitedly to unite the stories, write the storylines, and then unite who we wanted to get the story to. They were big – they got us a story in The Wall Street Journal, and that was the big one.
From there, we',ve gotten many other mentions in the media. I did an colloquy with The Wall Street Analyzer last month. We',ve had a story in BQ Magazine. We',ve been in Inside Futures, which is Chicago-based. Offshore Engineer is another one, and I could go on and on.
What distinguishes BIGfish Communications from other preparers?
BIGfish Communications creative, but also very intelligent. They',re connected, and they',re answering. When I sent them a note, or give them a call, it',s rare that it takes more than 15 minutes to get a response back.
Is there anything BIGfish Communications could have improved or done differently?
No. As I said, we brainstorm unitedly see week on what we can do and how we can do it. They get the job done. Everything we debate gets done fast and gets done well.
