Some details
Overview &, Challenges
Potter’s Printing operates in Massachusetts and has an online Shopify Store. Black Box was brought in to help Potter’s clean up their former advertising efforts and to sell their online products in time for the Holiday Season 2019. Potter’s sells personalized clothing, blankets, wrapping paper and more. We began our campaigns on November 1st.
This sample of data is from November 1st through December 13th. We are anticipating increasing the RoAs even more.Needs
•Holiday Sales: Return on Ad Spend (how many dollars you will receive for every dollar you spend on advertising).
Approach
We ran highly targeted ads through Facebook and Instagram to remarketing audiences, prospecting audiences, and lookalike audiences. We focused on cart abandonment rate, return on ad spend and total number of purchases.
Outcome
On our total budget of $21,820, we achieved 2,111 purchases for a conversion value of $111,530. Our 5.11 return on ad spend means that for every $1 Potter’s spent on advertising, we returned them $5.11.
