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The Chipotle advanced-ordering app allows loyal customers to order, pay and skip the line.
Chipotle’s mobile iPhone app was designed to give hungry customers the ability to order their meal in advance and designate a pick-up time to ensure fresh food quality. In stores, Chipotle uses a walk-up counter to deliver
mobile orders allowing customers to skip the line.After launch, the Chipotle iPhone app quickly rose to the top 20 on Apple’s App Store in downloads and became the highest-rated application amongst the top 50 apps.