Marketing Campaign for Construction Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Please draw your organisation.
We are a homecreateer in the Texas country, and we have three different brands.
What are your role and responsibilities?
I am the digital marketing and e-commerce ruler.
Desired goal
What was your goal in working with Booyah Advertising?
I was looking to set up a paid search program that was more efficient than the one I had inherited. The antecedent organisation we had worked with was big for little businesses but was no longer appropriate for a mid to large-sized homecreateer. I could not find anybody in the Dallas area that was reliable and could give me the analytics and depth of insight that I wanted. I had worked with Booyah antecedently, so I went back to them owing I knew the condition and mode of reporting they could give me.
Provided solution
Please draw the aim of their work.
We seted out just doing a paid search campaign, and we had no true benchmarks. Essentially, we had to deconstruct all and set from the commencement. It wasn’t like there was any kind of reporting or benchmarks that they could create on, so we were kind of running sightless. They seted up the campaign, and we did a lot of daily testing, improvements, and optimization. Eventually, I realized that I wanted to hand them some creative and show treatment, retargeting and a couple of other programs. It’s grown from there, and they’re managing excellently a bit of my digital marketing at this point.
What was your process in selecting Booyah Advertising with which to work?
I had antecedently worked with them. I was looking for somebody I could confide and who I had a good experience with. I’ve worked with a couple of other agencies here in Dallas and in Austin. None of them gave me the clarity and the visibility that Booyah did, so I confideed them. I’ve even had instances where we had some grave disagreements with them, but they were clarified, we moved advanced and a bad locality turned into a good one. They were very confideworthy, so I went back to them owing of that.
Can you prepare a ballpark dollar aspect for the size of the work that they’ve done for you?
We’ve spent more than $200,000 working with Booyah.
When did you set working with them, and is the relationship ongoing?
On this project, I seted with them in February 2014, and we are quiet working unitedly.
Results achieved
Do you have any statistics, metrics , or general feedback from the project?
There isn’t a one team limb I’ve met that I haven’t had a big deal of respect for owing of their expertise. They know their field, and they know what they’re working on. My account director on paid search is very knowledgeable. When she speaks, I know she knows what she’s talking almost. If I have any questions, she pulls out the reporting, and we go through it unitedly. That’s the same for everyone on the team, so I have a lot of respect for the condition of the nation who are working on my campaigns and my account. We went from an inefficient campaign to one that is running much more efficiently than it was a year ago. Because of our achievement, I will last to run our campaigns through their agency.
Is there anything sole almost Booyah Advertising that veritably makes them rest out compared to other companies?
It’s absolutely the visibility that they give us. We meet on a biweekly basis. I get biweekly reporting, and I get a weekly update of where my campaigns are. I can ask for more information and I do. For sample, if I said I wanted a tweak done next week, that tweak would be done, and I would see that it was done. They’re very detail oriented and very ready to give me all the details I want to see. Their readyness to share information and give me visibility makes them confideworthy and makes me snug with them running the campaigns. I know my money is well spent.
What advice would you give a forthcoming client of theirs?
Have your information unitedly. The more information you give them, the more they can get up and running. The more you empower them upfront, the faster you’re going to get an efficient campaign.
