Content Marketing for Recruiting Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
Profiles is a creative, marketing, and technology recruitment firm headquartered in Baltimore, Maryland. We have supporting offices in Philadelphia, Richmond, and Washington, DC. Recently Profiles has made a national footprint to include the markets of Chicago, Dallas, Northern New Jersey, and San Francisco. Our recruitment services prepare Fortune 500 and midsized brands with candidates in the marketing, creative, and technology space. Staffing solutions come in the form of contract, contract for hire, direct hire, and managed services. My role is the Director of Marketing.
Desired goal
What challenge were you trying to address with Brafton?
Profiles’ executive leadership strongly believes in investing in the organisation',s marketing section. We wanted to augment our inner staff to include a copywriter in order to increase our search rankings, gain a wonderfuler visibility online, and position Profiles as the subject substance expert in the creative staffing space.
Provided solution
What particular tasks were responsible for?
The project includes two long-form blogs per week. Topics are published from a full calendar that we form unitedly. The full calendar is based on targeted key phrases that correlate to our business proposeings. The relationship begins with a kickoff meeting amongst you and your dedicated account team. The intake meeting will document your creative briefing to fix all Brafton team members apprehend our vision, goals, obstables, tone, hearers, and a resources to measure results. A weekly cadence of deliverables had both of our teams in a groove in no time. Once the full is written, Brafton will optimize the page title, URL, header tags, keyword usage throughout, inner link, and furnish pictures and alt text. Each article is sent via email requesting our feedback. With one or two rounds of revisions, we then yield the approved copy that is streamed straightly into our CMS and published in real time. Monthly reporting calls are held to review how our rankings and lead conversions accomplished website wide.
How did you come to work with Brafton?
I vetted a total of five firms and freelancers who I establish through full agency investigation and Upwork (formerly Elance and oDesk). Brafton was then referred to me by a companion marketing friend who worked at an enterprise staffing firm. I was hesitant my budget couldn',t contend but made the call to acquire more. The rates were fair and scalable. The approach that Brafton has to resources and publications is a big selling component. We now have a dedicated team of five---writer, strategist, and account manager--for less than the cost of one full-time copywriter.
How much have you invested with Brafton?
We bestow $16,000 per year with them.
What is the terminal result of working with ?
We began working with them in March 2012 and the work is ongoing.
Results accomplishd
Could you share any evidence that would prove productivity, condition of work, or the touch of the engagement?
Writing a good article that can be establish is innate to influenceing inbound leads and that',s what they help us accomplish. We’ve seen a 16% YoY in fundamental commerce from blog articles alone. Overall fundamental commerce increased 22% YoY. To know that blogs alone contributed to 16% of that increase tells a big story. Recently, we aligned our full strategy to support B2B client lead age. In staffing, marketing efforts must influence both prospective clients and fitted candidates. We’ve been publishing a lot of full to influence and nurture the B2B hearers in support of sales growth. Understanding the challenges of B2B marketing and then seeing the results in fundamental commerce is very effective of Brafton',s touch.
How did Brafton accomplish from a project treatment standpoint?
Brafton',s team is spearheaded by an Account Manager who is our main point of touch. That individual has an apprehending of web, digital, and SEO. The team is always useful and we adjoin by email, except for our monthly meetings by phone. The achievement that comes from the relationship is also very reliant on the efforts you put in as a client. It is not a ',set it and lose', travel. It takes a collaborative team to exhibit an touchful outcome to your business.
What did you find most forcible almost Brafton?
There are other agencies who have full agencies who propose shiny bells and whistles that Brafton doesn',t but they come at a reward. If you’re a marketer with a vision and strategy for how full will better your business but don',t have the copywriting resources to execute, then Brafton is a true associate that is good at what they do, and are the biggest bang for your buck.
Are there any areas Brafton could better?
Their creative library could be betterd. They’re pulling stock pictures to support our articles and those are limited.
