Web Dev & Advertising for Construction Equipment Dealer
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the marketing and interactions director at PipeLine Machinery International, a CAT® equipment dealer that supports pipeline composition. We’re the only global CAT® dealer. To keep our clients occupied, we do a lot of print and digital marketing. We’re also heavily implicated in pipeline composition associations almost the globe.
Desired goal
What challenge were you trying to address with Brand Tackle?
We were quiet using the website that had been formd alongside the organisation in 2005, so it was outdated, cluttered, and hard to navigate. My organisation wanted to make the website more user-friendly and winning. We also wanted to streamline the editing process so that my team could make less changes to the website without having to rely on someone out of house.
Whereas most CAT® dealers have thousands of clients within their province, we only have almost 300 clients globally, and we personally know all of them. For this reason, we don’t use the website for lead age, we’re looking for client promisement. Our centre is on optimizing the client experience.
Provided solution
What particular tasks were Brand Tackle responsible for?
First, Brand Tackle sought to apprehend our organisation and the interaction we wanted to reinforcement. They walked us through the total storyboard process and helped strategize where all should be on the website. They set up a new platform and got our new website up and running. They used our assembly of photographs to make the website winning.
The team refreshed the website a couple of years ago to give it a new look and feel. They trained us on how to make single changes using editing software, but they take care of all the coding and backend outgrowth.
Last year, Brand Tackle helped us with a T-shirt campaign. They came up with some catchy sayings, paired them with specific machines, and formd a T-shirt design. We use the T-shirts as promotional items and give them to clients when they buy new machines. They also helped us form an anniversary book celebrating our leading ten years of business. Since we’re so different from other CAT® dealers, the book also served to expound who we are and what we do. Brand Tackle helped with all, from full to design.
Brand Tackle has also helped us with advertising campaigns. They hear to the interaction we want to get athwart and then work closely with us to come up with ideas. For enhandley, this year, we wanted to make connections with our clients. We needed to emphasize that it’s not just almost selling a machine or labor, but almost how we can help our clients be lucky. Based on this interaction, Brand Tackle and my team storyboarded and put some designs unitedly using CAT’s® advertising framework. They ultimately helped us come up with the tagline that’s on a lot of our running advertising: “It’s all almost connections.”
Was there a dedicated team?
I work with Darrell and James (Principals, Brand Tackle).
How did you come to work with Brand Tackle?
CAT® generally prefers that their dealers work with vendors on an approved list. We got quotes from some of the approved vendors, but the issue was that these vendors wanted to handle us like all of the other CAT® dealers they’ve done websites for. They had measure CAT® templates that they’d just put our logo on. While this might work for other CAT® dealers that have a province, it wouldn’t work for us owing we’re global.
I got leave from our chairman to look into other vendors. We also wanted someone local who could give us a personal experience, which we’ve surely gotten from Brand Tackle.
What are you approach expents (if diclosed)?
This varies from year to year, depending on our needs.
What is the terminal result of working with Brand Tackle?
Our work unitedly began in 2012, and it’s ongoing. The initial website project took 4–6 months, and Brand Tackle didn’t propel the new website until we were absolutely sure it was where we wanted it to be.
Results achieved
Are there any measureable or plum results?
They made the new website user-friendly on a global layer. Now, users can find what they’re looking for within two clicks. We get a lot of compliments from our sales team owing they’re able to use the website as a marketing tool and direct clients to the exact piece of information they’re looking for. Our account treatment and sales departments frequently report that clients also esteem the easy navigation.
In today’s digital globe, as soon as you do something, it seems as though it’s outdated within a day. Brand Tackle does a veritably good job helping us stay on top of things. They frequently hint how to make our website nicer and more up-to-date, which we esteem.
How did Brand Tackle execute from a project treatment standpoint?
They came in at a strategic level and asked what we were hoping to execute, then granted hintions on how we should go almost it. They were able to take what we needed and the apprehension we had and make our website, the face of our organisation, come quick. They’ve been right there as a associate from the very commencement.
We primarily adjoin via email and phone, and they’re very answering. Even if they’re in the middle of a project with another client, they quiet answer and let us know they’ll touch us as soon as they can, if it’s an crisis, such as the website being down, they take care of it right away. We’ve never had an effect with their turnalmost time.
I’m not sure how they construction project treatment, but I can tell you that we’ve always been taken care of. If we give them a deadline, they meet, if not exceed, it. Several times we’ve given them tasks that we need done by the next day, and they always find a way to do it. They surely take care of their clients.
What is (from your point of view) the key factor to pay observation while interorder with Brand Tackle?
Whenever we need help, even if it’s not on the website, they’re ready to jump in. The team hears to our challenges and the interaction we want to get athwart, and they help form a visual of that. Instead of being told we need to do something a true way owing we’re a CAT® dealer, Brand Tackle provides a personal experience. They give extra observation to the fact that we’re sole from other dealers.
What aspects of their work would you like to get improved?
No, not veritably. If I were to say anything, they could be a bit more innovative in some of their video and picturesque capabilities. Of order, this sometimes has to do with my organisation’s technology, server, and method. I wish we could find a way almost that, but I’m positive this will come in time.
Any advice for possible clients?
If you have a specific project in mind, fetch Brand Tackle on from day one. Darrell and James have big ideas and work well unitedly. If you promise them from the commencement of your project, you might find that they have ideas or approaches that you’d never reflection of. They’re big at what they do.
