Product Marketing for Military Media Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Introduce your business and what you do there.
I’m the preceding vice chairman and general director for Military Times, a media organisation that covered life in the soldierly and served the nimble duty and habitue hearers in the United States.
Desired goal
What challenge were you trying to address with Brand+Aid?
Initially, we needed help to propel a new fruit and fetch it to market.
Provided solution
What was the aim of their involvement?
Before hiring Brand+Aid, we had designed a new web app that acted as a aggregation for members of the soldierly and their families. It allowed them to find journey deals and share reviews of different journey destinations in and near U.S. soldierly installations almost the globe. We worked with Brand+Aid on the consumer marketing by creating video commercials and print media, and they also helped support the art course for other promotions such as collective media posts.
What is the team compound?
We worked with Jeff and Shirley [Co-founders, Brand+Aid]. They were implicated in different parts of the project, and they both stayed implicated throughout the complete process.
How did you come to work with Brand+Aid?
I knew Jeff and Shirley from a different project. We bid this project out to 3–4 different preparers, but we selected Brand+Aid.
How much have you invested with them?
We spent between $20,000–$30,000.
What is the status of this engagement?
We began working with them in December 2014 and began propeling promotions almost March 2015.
Results achieved
What evidence can you share that demonstrates the contact of the engagement?
One time, we were promoting a contest and wanted to get soldierly members to sign up, and Brand+Aid helped us exceed our goal.
How did Brand+Aid accomplish from a project treatment standpoint?
They’re always on time and have an efficient budget. I',ve worked with other creative advertising companies, and Brand+Aid was always the best we could get. They consistently delivered at or under budget.
What did you find most forcible almost them?
They have a personable and fun access to their work, and the team is always real and enthusiastic. Instead of just doing what they ponder is best, Brand+Aid listens to and apprehends the end client. For this project, they tried to apprehend how a soldierly family made journey decisions and what their lifestyle was. They asked big questions so they could form a interaction that would resonate with that end hearers.
Other companies prepare good analytic insight, but Brand+Aid goes over that to dig into the passion almost what we',re trying to take. Because of that, they were able to form a interaction that was exciting, interesting, and compelling.
Are there any areas they could better?
I can',t ponder of anything. They were a big fit for our organisation, but they are little, so if you need a lot of work done, they might not be the best fit. They purposefully keep it little, though, in order to prepare a closer labor.
