Brand Repositioning For Spectralink
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Introductory information
What we do what is named onwebsite mobility, which resources we do interactions in edifices. We’re almost 250 nation worldwide, with approximately half employed in India and half in North America. I’m the CEO. We came out of a divestiture, out of a organisation named Polycom. We were a new organisation almost two years ago, since we were a union of two companies named Kirk and Spectralink. We had to reposition ourselves in the market. BrandJuice was part of both helping us mark our values as a organisation and how we would position ourselves in the market. So, it was a rebranding from scratch of a $100 million organisation. Almost like a startup organisation, but on a big layer. They did all from our logo, to defining values, to shaping the structure. So, it was literally like redefining a organisation. They designed our home page, even our hues, and the way we decorated our edifice. BrandJuice was a part of all that. We began working with them two years ago, and they’re quiet our supplier for things like events where we have to do a booth. Our materials that we send into the market are quiet produced by BrandJuice. They do one-off projects for us now on a more regular basis. I’m verity from Denmark and had just moved to the states almost this time, so I didn’t know any companies in this area. We determined we wanted someone with a local nearness in Colorado. My marketing ruler was looking almost with her experience, and we came up with a couple. I had interviews with separate companies and ended up with BrandJuice. My personal view is that I clicked with the organisation without. It was interesting to see how, with a few dicsussions with the top nation at BrandJuice, we were veritably in sync right away. Other things needed to fall in locate, but I’d say the culture between the way they work and the way we want to work as a organisation was just spot on. We did a major propel of a new fruit named Pivot, and BrandJuice was implicated with the propel of that, the positioning, and all into the details. Of order, we ponder it’s a big fruit, but also the total positioning that BrandJuice did [had an contact], and we have had some terrible feedback from the market on that. The fruit propel time was very lucky for us. Also, in provisions of the work with BrandJuice from the commencement was that we were kind of coming out into the market and needed to show who we are in the marketlocate. If you were to measure very hard evidence on the name Spectralink, it’s coming out all everywhere, so they succeeded in that. What I veritably like almost the organisation is that the creativity is veritably high. Their power to fit to a true locality or challenge, or to do things in a different way, is veritably something I ponder is sole to BrandJuice. You typically see companies in this area who come out with, here’s the standard and it fits your organisation. I’m always very averse to welcome that, owing who says that this standard precisely fits for me? I ponder BrandJuice has a different access to this, where they look at the challenge and decide what the best process is for bringing us into the right locate. It’s all less things. All in all, it’s no hidden that we’re lucky with the relationship with BrandJuice and what they did for us.Desired goal
What was your goal for working with BrandJuice?
Provided solution
Results achieved
What were the results of the work?
