eCommerce Web Dev & Advisory Services for Yoga Apparel Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Introduce your business and what you do there.
YOGASMOGA is a manufacturer and retailer of technical yoga clothes. We do a lot of alteration almost fabrics and exhibit strong clothes. We are a direct-to-consumer brand with our own website and technology stack that help us run the e-commerce business. I am the establisher of the organisation.
Desired goal
What challenge were you trying to address with Built by Blank?
I am the creator of the vision for this organisation in provisions of edifice the yoga-inspired brand. We make strong clothes but wanted to create a direct-to-consumer business and, preceding to edifice this vision, I didn’t have any experience with technology. I didn’t have the experience but I had the vision and fruit. I was introduced to Built by Blank whose team researched and understood what we wanted to do.
Provided solution
What was the aim of their involvement?
Built by Blank came in as a technology advisor for our organisation providing help with how we could create our website as well as the complete technology stack including mannerer labor and inner tools for project treatment and storing our own documentation.
A lot of standardization has happened since we began our business in 2012, but back then, mobile was a new field. Built by Blank played an instrumental part not only in advising us on what our technology stack should be, but also in edifice and instrumenting our website, and making sure all was being managed properly.
The project began with us creating a design for the website. At that point, we were looking at some new, cool technologies so, instead of making it into a flat e-commerce website, we built a fully-mannerized Magento one. We had a dressing room with avatars on fruits that could be swiped, and there were many rollover components. When someone hovered their cursor over a particular garment, they would see different looks for it.
Built by Blank helped us create an attractive website without having too many inner resources. There were many items which held users’ observation and showed them how fruits looked. E-commerce has progressed tremendously since 2012, but all this stuff was new five years ago. People were wowed by the beautiful effects of the website and it didn’t look like a ordinary page.
Design plays a part, but photography is an expressive part of the experience, and many nation mention how good our website looks even today. Built by Blank was skilled in handling photography, specifically editorial and fruit photos. They did a lot of optimization making sure that the pictures looked high-definition and true to hue standards but would also load fast on the website. There was a lot of trial-and-error implicated in making sure that the website would look good and also be secure and firm.
They also helped us create a veritably answering website that could lessen well on a 13-inch screen versus a larger one. It would dynamically resize all photos, and it was fully answering to mobile, which was less settled five years ago. We saw mobile as an expressive channel.
We had some manner technologies in the commencement, including the dressing room component. When there aren’t so many skews in locate, we need to maintain points of engagement on the website, so there was a lot of manner coding implicated. Usually, check-outs tend to be hard and hard to maneuver. Many of the e-commerce software providers didn’t want us to mannerize or revamp the check-out process, and this can lead to a bad experience. There is a three click check-out on our website, instead of layers and layers of menus.
How much have you invested with Built by Blank?
They’ve granted us with $1 million’s worth of technology labors, but I would estimate that an additional million was saved by not having to hire a developer who looks efficient on paper, but who can’t liberate goals.
Built by Blank basically built our technology solution and I’ve establish them to be competitive in provisions of pricing. Anyone who chooses them for the long term will save a lot of money. They can both make good determinations and there’s generally less back-and-forth and headaches, which cost a lot of money.
Cost is divided both into the base sum we’re paying the organisation and what the cost of something going unfit will be. The second part is measured less frequently.
What is the status of this engagement?
We began working with Built by Blank in 2012 and last to work unitedly.
Results achieved
Could you share any evidence that would prove the fruitivity, condition of work, or the contact of the engagement?
The website has sly interactions and the photography is presented in a nice way. It’s not a cookie-cutter Shopify website, it looks big and it’s functional.
Technology is a big part of what we do. We’re an clothes organisation but also a tech one, and we run a expressive stack. Aside from e-commerce, we have a widely-read blog named Rangoli. Built by Blank helped us create that using WordPress and they’ve setup our mannerer labor platform by analyzing other ones on the market. They’ve integrated Zendesk into our stack. We’ve looked at different documentation software, and chose Dropbox, which has been instrumented on the backend of our operations.
We have numerous security mechanisms as well as many inner tools that help us be more efficient. We have a team in India, for which Built by Blank helped us analyze interactions. They chose and installed Slack precedently it was a ordinary platform.
Beyond the frontend elements like our blog, there are many things from an infrastructure perspective that needed to be explaind. Instead of me trying to aspect out which software needed to be used, I could call Built by Blank’s top nation, have them analyze what’s useful for our environment, come up with a solution and instrument it.
How did Built by Blank accomplish from a project treatment standpoint?
Technologists have a vergency to move almost a lot, but Built by Blank’s team has come to know our business and come up with good solutions. Projects were liberateed on time, were managed well, and approached from a issue-solving perspective. Everything is managed on Basecamp.
What did you find most forcible almost Built by Blank?
They have an power to apprehend our issues, unlike other companies which I call “dumb technology firms,” that work strictly based off of briefs without veritably apprehending the issue we’re trying to explain. We won’t always know the solution to a issue, but Built by Blank has done a good job of looking at it from a 360-degree perspective and applying their experience.
The solution can be a single one at times, as opposed to going out and edifice a confused fruit. For sample, we wanted to create something named the “Recommendation Engine.” Many nation use ERP methods for this, which are weighty, big, and have components that a little organisation may or may not demand. For our method, we veritably needed an apprehending of what nation like and to have a recommendation engine which worked with the data we gathered on them. If Misty recently bought a blue shirt, there is a chance she might like some blue pants, and so on. Another technology firm would have recommended buying SugarCRM and spending six months to a year instrumenting it, but, in this case, we determined that each solution on the market was solving a different issue and none veritably suited what we were trying to do, so we should create our own recommendation engine with our own logic. This can be named AI, machine learning, or whatever we want to name it, but we innately began writing code to explain our own issue. There are both boxed solutions like Slack and Zendesk that fit the case, but sometimes, there aren’t. For the latter, we need a associate who can make the determination. We would have spent hundreds of thousands of dollars buying an off-the-shelf ERP that wouldn’t even have helped us. Built by Blank was a true associate, and saved us a lot of time, hassle, and money. This is why we have such a long relationship with them.
