Some details
The brand is a second generation family business established two decades ago, supplying customized gifts to the customers in United States, Australia and New Zealand.
The brand was concerned about previous generation Magento 1x e-shop as the bounce rate was higher and wanted to grow their online business in any manner. They chose Bytes Technolab to find possible solution and optimize the store to improve the
customer engagement and sales.Our Approach
1. Migration from M1 to M2:
Amalgamation of efforts channelized by Bytes Technolab to attain the key business objectives includes analyzing the complete requirement, brainstorming on future expansion, go back plans and complete road map of the migration process.
2. UI/UX migration from M1 to M2:
Based on the UI/UX preferences of client, we installed a premium ready-to-use Magento 2 theme. Business requirement is to keep UI/UX from M1 to M2 with flowless transition. The challenging part was to do major customization on store hierarchy since the existing platform has large number of categories.
3. Migration from M1 to M2 with eBay integration With the business expectation to keep all their existing features and the challenging part was transferring existing eBay integration seamless to new M2 store. Migrating from Magento 1 to Magento 2 is very challenging when business already have high impact on eBay sales.
4. Website Optimization:
Bytes Team helped the store to improve search engine visibility for many search engines by taking care of on page SEO practice and configuring suitable SEO tools.
Deliverables:
✓ STRATEGY
✓ UI / UX / CX
✓ DEVELOPMENT &, IMPLEMENTATION
✓ MIGRATION OF EXISTING DATA
✓ CONVERSION OPTIMIZATION
✓ MANAGED SUPPORT
