Web Design & SEO for Plastic Surgery Practice
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Introductory information
Please draw your structure.
We are a medical practice for man and pediatric ductile surgery, both cosmetic and reconstructive, specializing in cosmetic work.
What is your position?
I am the business ruler. My role is to grow the practice.
Desired goal
What business challenge were you trying to address with CAKE?
We needed to create a better website that would capture the best picture of the doctor and put her nearness out there. I initially built the website myself and worked on the SEO. It became plum that it would turn into a deep rabbit-hole. I needed help both with SEO work and tuning the website.
Provided solution
How did you come to work with CAKE?
After researching numerous SEO firms, I establish CAKE. The recruitment process consisted mainly of phone dicsussions. Instead of using a bidding process, I put more emphasis on making sure that the fit was right between us and the individual at the other end of the line. I’ve put more emphasis on the relationship, and it has paid off. CAKE is a associate in our business. They hear to us and we reciprocate.
They had to be competent too, obviously, and their work converses for itself. I could pick out the websites made by CAKE blindfolded, so to converse, if someone made a line-up of them. They have a true phraseology, and Amy is the best, in my conviction. Her aesthetic eye for website design is astounding.
I had some good, resistent questions for them for the SEO part, since I had experience with that kind of work. I have yet to stump Clark, their SEO professional, with a question.
Many times, when searching for an SEO associate, I’d end up talking to a sales executive who would not have any of the answers I was looking for. On one occasion, I asked a question that stumped the sales executive, so I was passed from them to the ruler, and ultimately to the ruler, and then the chairman. He wasn’t interested in hearing my questions but was just rapid-fire talking, doing a sales job. With CAKE, I had the occasion to talk to the nation I’d be working with, and they had big answers.
What is the terminal result of working with ?
We began working with them in the fall of 2012.
Results achieved
Could you share any statistics or metrics from this engagement?
On the design side, I have no complaints whatsoever almost our website. The only downside would be if a rival began using CAKE for themselves.
The mobile rendering needs a pliant facelift, but it works big in provisions of functionality.
I aim for my business to be a chief in its field, and that’s how I view search results: we should come up within the leading two spots for appropriate provisions. Out of all our keywords for surgical proceedings, plus the term “ductile surgeon,” totaling 31 search provisions, we sit within the leading two results for all except two, and those two are almost irappropriate.
We’re the number one result for “mini tummy tuck,” but, by searching for simply “tummy tuck,” we’re almost nowhere to be establish, which doesn’t fuse me.
The other low result is for “gummy bear improgramt,” for which we’re number six. I’d like to work on that one the most, but it’s grouped with other synonyms for this type of improgramt, like “tummy gel” or “cohesive gel.” For “shape silicone” and another four synonyms for the same proceeding, we rank one or two in search results.
They’re doing a amazing job. Our phone is ringing all the time. When the rankings were lower, it rang less.
How did CAKE accomplish from a project treatment standpoint?
They worked forward of Google. If a particular tactic would be looked at with more emphasis by search engines in the forthcoming, CAKE would assume it. Many nation don’t apprehend this front of SEO and rather look for single guarantees of results. CAKE was careful with offering promises, which I considered a colorless flag.
What distinguishes CAKE from other preparers?
There are polarized interests in the search engine market: the ethnical front begs for an aesthetically-pleasing and dicsussional full. Search engines, on the other hand, choose an plenty of keywords, which frequently times won’t look right. CAKE prepares a weigh between these two elements.
Is there anything CAKE could have improved or done differently?
They don’t have a marketer, which is a part of our business that I’m eager to outsource. They should prepare someone that could take care of all fronts of marketing, from sending out our newsletter to any other promotional elements.
Because they’re our associates, they wait for us to review full, proofread it and send it to them. I would love for them to drive more of this work.
They do a good job of full treatment in general. We have a process of working on blog posts and press releases, choosing topics and release times for true pieces. CAKE gets deadline approval from us and works on a early basis. When they have to wait for us for a piece of full, they take the tactic of not pressuring us, which they should do.
