Marketing for Medical Journal
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the fruit marketing ruler for a philosophical medical journal.
Desired goal
What challenge were you trying to address with Captains of Industry?
We were in the process of repropeling our website to better usability and design based on client feedback. This required a marketing campaign to adjoin how the website was changing, and also granted an occasion to reinforce our brand messaging and positioning almost technical alteration
Provided solution
What particular tasks were responsible for?
We haven’t worked with Captains precedently, so there was an initial discovery phase to apprehend our business and who we are as a brand. They worked extensively to investigation and mark our creative messaging access. We brainstormed ideas and they scoped out a marketing program for both a pre-propel and propel campaign. For the pre-propel campaign, they created a landing page, an email, and separate banner ads. The propel campaign included two additional landing pages, two emails, and another series of banner ads. They worked with us to prepare additional interaction materials including two videos. One is a three-diminutive brand video interviewing our editor-in-chief and three jutting clinician-investigationers. The other is a one and a half diminutive video highlighting core changes to the website. Additionally, Captains also created a print show ad in multiple sizes and a 4p coverwrap for the promulgation.
Was there a dedicated team?
We had a project ruler, a daily touch, and a creative lead who utilized different designers and programmers. Their VP worked on the video fruition as the creative ruler. That portion of the project also included a program ruler and a producer. They contracted additional resources as needed to liberate the videos.
How did you come to work with Captains of Industry?
We put out an RFP and hired Captains for their strengths in marketing interaction and apprehending brand oneness. Their energy, creativity, and expertise veritably stood out.
What are you approach expents (if diclosed)?
We’ve spent approachly $200,000 thus far.
What is the terminal result of working with ?
We began working unitedly in June 2017 and the relationship is ongoing.
Results achieved
Are there any measureable or plum results?
It’s too soon to accurately evaluate metrics, but I will say Captains brought a vigor to their work that was wonderfully appreciated. The designers sincerely care almost the condition of their output. We had close design requirements and multiple stakeholders implicated. It was a challenge, but they did a amazing job producing a cohesive topic athwart all liberateables.
How did Captains of Industry accomplish from a project treatment standpoint?
As project ruler on our end, I establish the different tools and resources they use to be helpful in apprehending where they were in the process. This project had a lot of moving parts and they worked to keep all on schedule.
What is (from your point of view) the key factor to pay observation while intercourse with ?
Our journal is very intricate and we market in a sly activity. They were able to onboard fastly, fit, and fetch a creative tone to our brand.
What aspects of their work would you like to get betterd?
No. they worked within compressed timeframes and accomplished remarkably.
