Some details
The Challenge: Changing your packaging changes everything. The Macallan wanted to use the opportunity of redesigning its iconic whisky bottles to redefine its portfolio into three distinct ranges.
Our Solution: Working with The Macallan’s brand ambassadors, Colormatics created a series of tasting
videos that compared each whiskey as defined by the cask it uses and the distillation age. Paired with incredible product shots, each video is a celebration of craftsmanship and style.
The Results: The Macallan launched the videos to great fanfare, establishing their new packaging and new portfolio as both excitingly fresh and still at home within the iconic brand.
