Some details
The Challenge: After being recognized for decades for their product Centrum Silver, Centrum was looking to create a splash by developing two new products a Whole Food vitamin and a natural Protein Powder.
Our Solution: Create bite-sized gripping social content to build awareness and excitement for
the new products. Working over the course of a week with our partners TBWA, Colormatics executed on that vision, developing clean and simple short commercials that start the process of building brand recognition.
The Results: Centrum established their two newest products as fun and youthful, successfully launching in to a new market
